Yes! AI is changing how people find your business online. Your customers aren't just searching Google anymore, they're asking AI tools like ChatGPT, Bing Copilot, or Google's Gemini. These tools are the new search pages, and showing up in them has a name: AEO (Answer Engine Optimisation). You'll also see it called AI-SEO or GEO, depending who's talking about it.
Small businesses can still show up in these AI-generated answers. You won't see a traditional search ranking or ad, instead, your business might be mentioned when AI tools pull in examples, case studies, reviews, or locally relevant advice.
These FAQs cover the basics of AEO and how small businesses can prepare their content for this shift.
AI and SEO: What Small Businesses Need to Know
What is AEO (or AI-SEO)?
How is AEO different from traditional SEO?
How should I structure my website content for AI tools?
What types of content do AI tools pick up?
Can AEO replace traditional SEO?
How do I get started with AEO?
Can small businesses really get cited by AI tools?
How do I get cited in my industry as a small business?
How quickly can I see results from AEO optimisation?
What is EEAT, and why does it matter for my website?
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