From a collage of other brands' campaigns to a clear showcase of their own activations and hire gear.
The old homepage was a collage of other brands' campaigns. Visitors couldn't tell what CrowdShot actually offered, or how to hire gear versus book a managed activation.
A phased revamp: usability and structure first, then branding, voice and tone. Clear pathways for equipment hire and managed activations, built around CrowdShot's own event photography.
Every page indexed in Google, with SEO and AI readiness built in, and a site that finally looks like the energy CrowdShot brings to an event.
Let's talk about what's working, what isn't, and where to start.